If Education and Television worked together they could connect people around the global based on content and help to make a better world...
Why don’t television and education work together?
Education and Television has the same issue – as a user/ viewer/ participant we are disloyal to our presenters or the presenter doesn't understand our needs. We, as consumers, tend to lose interest very fast if the content isn't relevant and we then move on to next subject.
If the content is relevant to us we want to be entertained and at the same time be educated in high quality. We also want to be involved in the journey so we feel heard.
What’s the business case?
Education has difficulties in adapting demands from their students in regards to use of new technologies. There are several reasons for that – usually they don’t have the resources to invest and teachers focus primarily on content and not process around educating students.
Television is trying to reinventing themselves around technology in order to meet users’ demands for TV everywhere on every device on demand. Most television isn't funded by public which means a lot of meaningless commercials to cover expenses.
What if television could offer you a degree with minimum cost or funded by commercials?
Not only you pay for your education via donations/yearly licensing but you as a citizen help your country to educate your fellow citizen and that way help to build your nation.
You as a user will get free education or less cost where you want it and when you want it.
Commercials will cover the cost while the audience will get more relevant ads.
Why do it?
Why not? Who will lose in this? Education gets professional help to add and present content/research via new technologies which are used by new generations. Television will contribute to educate citizen and get a broader audience. And me as a user can educate myself when I want and where I want.
A side effect working together is adding creativity from television to the audience and learning experiences.